2020 Upper Deck Goodwin is a highly popular all sports and entertainment trading card set produced by Upper-Deck cards. The set is a callback to the historic Goodwin Champions cards that first appeared in 1888. This is similar to the Topps Allen & Ginter trading cards that are made today and are a revival of the 1887 trading cards of the same name. Both of these original cards were found in packs of cigarettes!
Sketch cards are not a common item to find in packs of Goodwin. Instead, these are found once per case (8 boxes in a case) or sometimes even more rare. The sketch cards also differ from other projects I’ve worked on in that the cards are on thick, 100pt paper and are booklets. The front of the book has a printed image and the name of the Aesop Fable the card is about. The entire set of sketch cards for this project were all based of Aesop Fables, and the inside of the book has a short synopsis of the story with the opposite inside page having the original sketch. The backs of the cards are signed by the artists.
This is the second trading card set I worked on for Upper-Deck in 2020. The other set was for the Runaways TV show, which I posted about previously. I have another set, Chasing Amy, that should be coming out soon from Upper-Deck. That set is a follow-up to the 2017 UD Clerks set that I also previously posted about.
Pack Inserted sketch cards
Below are a few examples of the sketch cards I created for this project. I scanned the images plus the accompanying Aesop Fable. On some of the cards I used acrylic paints, some gouache paints, and some copics & pen.
I have a very limited supply of artist proofs from this project. The AP sketch cards have a foil stamp on the front with the letters “AP” and unlike the pack inserted cards these are not booklets. Instead, the APs are single sketch cards that are roughly 40pt in thickness.
Please fill out the contact form below to grab one of these APs! Pricing starts at just $90, including shipping!
Upper-Deck recently released their Runaways trading card set on their epack platform. The set is sold exclusively through their online service, with each pack containing a hit like an autograph from one of the show’s stars or a sketch card drawn by someone like myself!
This isn’t the first time I’ve worked on a set from Upper-Deck where my cards have been available on E-Pack either. My work on the Clerks trading card set is one I’ve posted about before and I have cards from Aliens and Goodwin that I haven’t posted yet!
Runaways is a wildly popular comicbook from Marvel comics that focuses on the lives of a handful of kids with various powers. These kids ‘runaway’ from their parents who are part of a cabal called Pride. More well known characters like Captain America and the X-Men pop-up in the comics.
The Runaways TV show follows the major story points from the comic but is a self contained story with no crossover with more well known characters like Captain America. It was unclear if the TV show is set in the same world as the MCU but it did crossover with another Marvel TV show, Cloak and Dagger.
As a huge comicbook fan I watched Runaways, along with the other Marvel TV shows like Cloak and Dagger. I loved both of these shows and was really sad to see Runaways end as I think there is a lot of potential in where the show and characters could go. For the trading card set, while it is based on the TV show with autographs from the actors included in the product, the sketch cards were all based on the comicbook. This lack of drawing from the TV show and instead from the comics is common in trading card sets from Upper-Deck.
When I draw comicbook based stuff I tend to do so in a very different manner from what I do on sports, Star Wars, and other projects where I am drawing from references of living people. Instead, I like to draw the comicbook characters in a more cartoony /stylized manner. The majority, if not all of the drawings, are inked and coloured pretty simply with Copic markers. This type of colouring gives a similar style to that which you might find in a comicbook.
As with many trading card projects, the deadline for this one was very tight. When deadlines are tight I’ll often not draw anything in the background and instead give it a solid colour or an impression of something there. I think the cards still look pretty good despite the lack of backgrounds 🙂
commission your own marvel trading card
I have blank AP sketch cards from this project available for commissions. If you like, I can also draw something larger or perhaps on a blank comicbook sketch cover! Use the form below to contact me about a commission:
Making sketch cards is possibly far more complicated than you might think. You might assume from looking at one that it’s a simple task of just sitting down and sketching out an image, but it’s far more than just that.
What are sketch cards?
What are sketch cards is a question I went into answering in a previous blog post (read it here). I looked at the different types of sketch cards and a bit of the history of sketch cards, but not so much on the how sketch cards are made.
Here, I look at the “how” of sketch cards in two parts. One is the logistics. This is everything that occurs right up to the point of actually drawing on the paper. Second is the actual act of making the artwork. This may seem self explanatory but I would argue that sketch cards have become their own form of art with their own challenges.
The logistics of creating sketch cards, when dealing with licensed sketch cards for trading card companies begins with finding the work. Don’t go asking me for contact information from companies and instead put your work online and google companies that make trading cards. Doing the legwork yourself will take you much farther! As for putting work online, companies do search out artists on Instagram, Twitter, websites /blogs, and Deviant Art. Getting noticed or an email replied to may take months or even years, but the biggest thing to remember is to continue doing what you’re doing. If you don’t hear back from a company after a few months there is no harm in emailing them back with samples of more recent drawings, and of course post artwork online on a regular basis of 3-7 times or more a week. If you become frustrated, seek out artists like myself who’ve worked on trading card projects to ask for feedback on your artwork and advice on what you could be doing differently.
When creating work that you want to use for submissions to companies or to get noticed online, research your audience first. Look at what licenses the companies hold and what previous artists have done. The work other artists have done is stuff that’s been approved by the publisher and license holder which gives you an idea of the quality and style a trading card company would be looking for. Second, if you want to work for Upper-Deck let’s say, then look at what properties they have and create artwork based off those properties (Marvel, James Bond, hockey, etc.). Also, make sure that the artwork you are creating is on sketch cards, as again what you want to show them needs to be similar to what they would have you create for them. It makes no sense for you to make large 11×17″ pencil drawings of the Smurfs if you want to create sketch cards of Marvel comics characters that are painted in full colour.
So a company has contacted you to create sketch cards for one of their upcoming trading card sets. That’s awesome but now what? First, you’re told what the deadline is, parameters of the project, and are asked how many drawings you’d like to contribute to the project. Answer all of those questions and the company will mail you the cards that you draw on.
Once you get the cards in hand, begin looking up reference materials to draw from. If it’s a comic book based project, then I suggest writing out a list of characters you would like to draw and then googling what they look like; you have to make sure you get the costumes right! If it’s a property based on a movie or TV show, then you’ll have to google images from that property. Star Wars is always easy because you can start right away by drawing ships and storm troopers without needing much if any reference. For portraits and scenes, that can be trickier and websites with loads of screencaps is super useful.
Positioning the art
You’ve got your reference images or list ready, the invite and contract signed, and now you’ve got the sketch cards in front of you awaiting to be painted or drawn on, but now what?
You need to think about how you’ll be drawing these cards. I recommend thinking about how best to utilize the tiny space for a drawing. When doing portraits /headshots of characters, plan where to place the head in a way that it won’t intersect with the logo on the card. Second, make sure the face is centered or near centered on the card. It looks weird when this isn’t done on a sketch card and is best to break this rule only when it adds to the piece like when drawing a villain or some other shady character as placing the head close to the edge of the card adds tension to the image.
When drawing something more complex than a portrait like a full scene or sports athlete who has a complex logo or lettering on their jersey, decide if you want to try to capture all of the detail or not. I’ll often omit some of the detail as I find it actually provides better clarity to the image. Too much detail is often lost in a small drawing like a sketch card and frequently the image just becomes muddled. This is one of the aspects of drawing on sketch cards that I find lends itself to being considered its own artform.
When drawing something more complex you also need to consider whether you want to draw it in a landscape or vertical orientation and how to rejig the scene to fit the card’s dimensions. Some artists only draw an image on a card in the same orientation as how the logo is placed on the card. Personally, I’m not bothered by this and am more concerned with how best to depict what I am drawing. Once I’ve decided on the orientation, if there’s multiple people or objects in a drawing, I’ll decide if I need to move things around to better fit the space. Sometimes I’ll also redraw an arm or the position of a head, or other objects, to best fit the card space.
Steps to drawing a sketch card
Not all artists work the same. Through experience you’ll find what works best for you but I do have a particular method of creating sketch cards that I find is efficient and allows me to produce the best art I can. Also, creating artwork for trading card companies is done so within a set timeframe, so you don’t have months or years to finish something and the quicker you finish a project the better.
I begin every drawing by pencilling it out. After pencilling out the drawing I’ll use any number of mediums that are chosen based on what I feel like using, what works best on the paper stock of the card, what works best for the type of drawing I’m doing, or what I’ve been requested to do by my art director. As for paper stock, no company nore project uses the same type of paper. Not all of the paper is great for drawing on either, so having some skill in a variety of art mediums will help you as a trading card artist!
If I’m doing comic book based artwork I often ink my drawing after pencilling them, and then go over that with Copic markers. I pencil all of my cards first (and this goes for any medium I’m using), and then ink all of them. This assembly line method is used by other artists and greatly speeds up the project. After letting the cards dry for a day or so, I go over them with Copic markers and then use either white acrylic or white pencil crayons for highlights. I’ll sometimes use pencil crayons or limited amounts of gouache if I want to render the drawing even further.
If I want a softer feel to the drawings, such as in portraits, I’ll often use Copics directly over the pencils and then pencil crayons overtop of that. The markers give the pencil crayons a base colour to work over, allowing me to focus more on smoothing out the colours and adding definition where it’s needed, like around the eyes.
Unlike inking or using markers, if I’m going to paint the cards with acrylic or gouache, I won’t spend a lot of time pencilling. Often the pencil sketch is very loose and is really just used to block out the shapes and proportions of a face. This is because the paint will fully cover the pencil lines and there’s no point in wasting time making a beautiful pencil drawing only for it to be fully obscured by the paint.
Using paint is one of the most time consuming methods of creating a sketch card. I reserve it mainly for a select handful of cards I do, if it’s an image I love like of Princess Leia (always gotta give your best to the Princess!), if I have a substantial amount of time for a project, if the cards might be reproduced (like in MLB Museum Collection), or if the paper quality is very high. Some artists will do all of their cards in paint and spend 3-4 hours per painting, but I fall somewhere in the 45 minutes to 1.5 hours per card so painting isn’t an option for every project and every card.
Finished the drawings & now what?
Once you’ve finished drawing all of your cards you sign the backs. This might seem like such a small detail but make sure your name is legible. If it isn’t legible, take the time to print your name. Collectors are constantly posting online about how they have no idea who created this or that card. It frustrates the collectors and sometimes the companies themselves. It also won’t help you getting connected to collectors who like your work and might want to commission you for more!
A final step that I highly recommend is to seal your artwork. It really only takes a minute and then you let it dry for a day, but it is absolutely worth it. Sealing your artwork with a spray will prevent your artwork from smudging during the process of it being packed in the trading card packages. It can also protect it from fading from UV light when collectors display it, and somet sprays have a matte or gloss finishes that will make the art look even better! Also, if using paint like gouache or acrylic, you absolutely have to seal it with something or it will scratch, rub off, or become sticky.
Once the cards have dried from sealing them, take a GOOD scan of your cards. Too many artists work on sets and then after the project releases they maybe have one or two photos of the artwork they did on their phones. This artwork can be used online for advertising and put in your portfolios. Use that work to get more work! Also, some companies will request you send them scans of the cards you worked on, so make sure it’s at least a high quality one you’ll want to use later on (300 DPI is usually good enough).
Once the sealer has dried, the scans have been taken, the cards are then packaged up and sent back to the publisher /company. Once there, images of the sketch cards are sent to the licence holder for their approval and then packaged in the set, being inserted into the packs whereby collectors will find them! Depending on the company, your artist proofs will either have been kept by the artist or sent to the company where depending on if they’re approved, will be sent back to the artist at the time of the product being released to the public for sale. Either way, the artist hangs on to their artist proofs until the set hits store shelves and can then try to sell them. Payment for the project also doesn’t come sometimes until the project hits shelves.
After the work is done
What do you do after you finish the project? First thing to do is advertise what you did and try to sell your artist proofs. I create digital information cards that have my artwork on them. I include my name and contact information alongside an image of the sketch card I drew in the hopes people will contact me about commissions or to purchase an artist proof. For selling artist proofs I use various Facebook pages, posting on Instagram and Twitter, and listing them on Ebay. I also use an enewsletter, which you can sign up for here on my website!
With the scans you took of the sketch cards, include them in your portfolio and email it to the companies that haven’t hired you for projects before. Also, email the company you just worked for when that project releases to thank them for bringing you on board the project and inquire about future projects. So much of it is about constant communication and polite nagging!
Let me know what you think!
Let me know if you have any questions or think I missed something on the story of how sketch cards are made for card companies. If what I wrote helps you or someone you know break into making artwork for trading card companies, and you you’ve enjoyed other posts I’ve written on my website I’d appreciate a small donation to help keep my website up and running! I’m a trading card artist myself so an extra couple of bucks would go a long ways!
Not only do I love drawing sketch cards for trading card sets, but I also love collecting cards. Upper-Deck makes some of my favourite sets of cards from sports I love like hockey & the CFL along with non-sports franchises like Marvel Comics, Aliens, and more recently a set for the James Bond movies. Recently, Upper-Deck has expanded into the esports genre with their new Overwatch League trading cards available on their epack program.
Follow this link to find out more about Overwatch League trading cards from Upper-Deck.
Esports is where people competitively play video games, with millions of people watching them compete. People in the thousands will go to the events in person or watch online and can now collect their favourite competitors in a trading card format. As Upper-Deck has said, this is the “first-ever official esports league trading card release as well as stickers, sticker books, prints, posters and memorabilia”. I love that trading cards continue to grow into new fields and with the rise in popularity of esports it only makes sense!
What also makes sense, is that since esports is principally a digital medium that their first trading cards also be offered in a digital medium through epack. Epack is an online collectible trading card website from Upper-Deck. On this website a user may purchase, collect, and trade their cards. Numerous different Upper-Deck trading card products are offered there including hockey, football, entertainment, and now esports. In addition to buying, collecting, and trading, people can also connect with other collectors on the epack website to talk about their hobbies!
If you also prefer having your cards in hand, epack also facilitates that! You can purchase your cards online and when you’re ready to add them to your physical collection at home you can select those cards in you epack account and have them shipped to you. The cards you get in your digital account are the same ones you get shipped to you! Very cool process.
I am having a year end sale on some of my artist return sketch cards. They are $60(USD) each with free shipping and will offer a discount if ordering more than one. To purchase, just message me at the bottom of the post with your email address and which sketch cards you want to pick up. I’ll then send you an invoice through PayPal within a day.
For this sale, I am including the Terminator 2 and Gerry Anderson sketch cards I created for Unstoppable cards, Mars Attacks: The Revenge sketch cards from Topps, 2015 Avengers: Age of Ultron from Upper-Deck, 2015 Ant-Man from Upper Deck, and a Ghostbusters sketch card from Cryptozoic. With each purchase I will also send you a free print of one of my drawings -it might be a sports illustration, Creature from the Black Lagoon, a Vader print or a Boba Fett print!
To order one or more of my artist return sketch cards, please message me below with the name and number of the sketch card. For the sketch card number, just tell me the set name, like Terminator 1 or Avengers 10, so I know which card you want! I will reply to your email within 24 hours and send you a paypal invoice! Easy-peasy!
Trying a Black Friday sale this week. From now until the end of next weekend (Nov. 26th), I’ll have a bunch of my artist return sketch cards for sale. Some of these are from a few years ago and a few are from this year. To pick some up, just fill out the form I’ve put at the bottom with the set name and the corresponding number /letter I’ve put next to the sketch card. After that, I’ll send you a PayPal invoice for the cards you selected.
If you pick up 3 or more of my sketch cards I’ll also send you another sketch card for free. This will be a random sketch card from a binder I have of drawings I’ve done for fun or for practice -they’re not artist returns.
My website is primarily for featuring the artwork I create. However, I also love collecting. Much of my art is within the realm of collecting as I create sketch cards and I love drawing fan art of athletes, superheroes or movie personalities. In this post, which will not be the sole entry in the category of collecting, I’m focusing on collecting something very unique -Upper Deck Grandeur Coins!
Back in the Day
When I was a kid I collected everything. I still do to this day, but back then I collected EVERYTHING. Back then one particular collecting interest I had was coins. This was in the early 1990’s and I would collect whatever special coins would be circulating at the time. Every so often a grandparent might gift me a coin set, but otherwise I would have plastic cups of odd coins.
During the mid-late 90s I pretty much stopped collecting coins. Every so often something would catch my eye in the pocket change sent back my way at a shop, and I would deposit that shiny little something in the plastic cups that I had since being a kid. To this day I have continued that on-again-off-again habit.
Upper Deck Grandeur Coins
This year, Upper-Deck has introduced a new collectible hockey product called Grandeur Coins. These coins are available at CIBIC and through Upper Deck e-Pack™. The coins are legal tender, minted in four finishes of precious metals and feature 20 superstar hockey players. The collection includes 1 oz. 99.99% pure silver coins available in three finishes and rarities. 99.99% pure 1/4 oz. gold coins are also available and limited to just 100 copies.
Hockey cards are something that I have continued to collect since the early 1990s. With this new hockey series of coins, my interest is more than piqued. The artwork is very strong and I quite like the design of the coins with a small representation of the player’s team city in the background. The layers of rarity in the packs, plus the very strong list of featured athletes make each pack a win, even if you don’t know exactly which coin you’ll find in your box, but that level of mystery also adds another layer of interest to this product.
Personally I’d love to find a Tarasenko, Monahan or Jagr coin, but with how spectacular each of these look I’d be happy with anyone of them. Definitely going to order one!